mXams B2C Model
mXams B2C Model

Training providers in India create learning content.  Student in rural areas have limited or no access to high quality learning content. The power of competitive examinations towards career  is increasing.  The unavailability of good content for the student has negative impact in their preparedness for competitive exams.

Training providers  opened  physical classroom centres  in Tier-2 cities and Tier-3 towns. This enabled them to reach only to affluent students and did not enable to reach poor students in Tier-2 cities and Tier-3 towns. Next  technology was leveraged to reach more students and technology access needs access to PC and internet. The rural and poor student have no or bad internet connection and have limited or no access to PCs. Hence the problem for poor student  continues.

The affluent students purchased PC and got internet connection.These students belonged to the student category that can afford to travel to  big towns or urban locations for crash course. The  digital divide(no internet,no PC)  faced by student is a constraint to access learning content, irrespective of their learning potential. MobiSir  proposed mXams solution to remove the constraint

“Students have access to mobile. Can we distribute learning content  to large section of students using mobile?”